WE 
UNDERSTAND
CONTENT & CULTURE

Without the right content (delivered in the right way) you'll only achieve a fragment of the potential growth you're capable of on TikTok and without culture it's impossible to connect and make an impact. As the creative consulting agency behind several viral campaigns, we know how to make content that works TikTok's algorithm.

We’re grateful to work with incredible clients 

6 Dogs

Hadassah

24kGoldn

Seiji Oda

Trap Beckham

Tom The Mailman

Asi Kemera

Dash Gwoppo

OUR FEATURED REPORT

Music Business Worldwide Covers ContraBrand's 2022 TikTok Global Report

From TikTok to the 
Fastest Growing
Independent Artist

14 MILLION VIEWS ON ONE POST AND 180K PRE-SAVES ON HER SONG “COULD’VE JUST LEFT ME ALONE” DIDN’T JUST HAPPEN OVERNIGHT. ALEXA HAD BEEN GROWING STEADILY FOR 8 MONTHS AND THIS PROCESS CONTRIBUTED TO THIS ONE BIG MOMENT. 

Over The Past 12 Months...

We’ve helped over 120 artists at varying levels of experience as part of our TikTok Artist Development Program.

OUR SERVICES

When it comes to connecting social media and music as well as supporting artists, there’s never been anything as powerful or significant as TikTok. We understand how to talk to and work with artists to help them break down mental barriers, insecurities, and creative blocks that bottleneck their ability to grow on TikTok to reduce their blow-up time from 17+ months down to 3-8 months. Our bespoke content ideas strategically engineered to put the artists at the forefront of people’s minds not only break records with millions of streams, editorial playlist placements, and chart appearances but also create a presence for them to continue marketing their music, merchandise, and shows while connecting with and creating fans at the same time. 

At ContraBrand Agency understanding content and culture is paramount. We help individual artists and our label partners' rosters create viral moments using our system of content creation, advertising, and marketing to build omnipresence within digital communities. Whether you have 1 or 20 artists, we have an infrastructure of accomplished music marketers to assist with your promotional workload and treat all your artists like a priority.

We train marketing organizations on new and established marketing practices that are specific to the ever-changing music industry. With a strong emphasis on data analysis, project management, and critical thinking we will help your team consistently create success for not one artist, but a full roster — enabling you to keep your resources focused in your areas of expertise.

WE UNDERSTAND
CONTENT & CULTURE

Without the right content (delivered in the right way) you'll only achieve a fragment of the potential growth you're capable of on TikTok and without culture it's impossible to connect and make an impact. As the creative consulting agency behind several viral campaigns, we know how to make content that works TikTok's algorithm.

We’re grateful to work with incredible clients 

6 Dogs

Hadassah

24kGoldn

Seiji Oda

Trap Beckham

Tom The Mailman

Asi Kemera

Dash Gwoppo

OUR FEATURED REPORT

Music Business Worldwide Covers ContraBrand's 2022 TikTok Global Report

From TikTok to the 
Fastest Growing
Independent Artist

14 MILLION VIEWS ON ONE POST AND 180K PRE-SAVES ON HER SONG “COULD’VE JUST LEFT ME ALONE” DIDN’T JUST HAPPEN OVERNIGHT. ALEXA HAD BEEN GROWING STEADILY FOR 8 MONTHS AND THIS PROCESS CONTRIBUTED TO THIS ONE BIG MOMENT. 

Over The Past 12 Months, 

we’ve helped over 120 artists at varying levels of experience as part of our TikTok Artist Development Program.

OUR SERVICES

When it comes to connecting social media and music as well as supporting artists, there’s never been anything as powerful or significant as TikTok. We understand how to talk to and work with artists to help them break down mental barriers, insecurities, and creative blocks that bottleneck their ability to grow on TikTok to reduce their blow-up time from 17+ months down to 3-8 months. Our bespoke content ideas strategically engineered to put the artists at the forefront of people’s minds not only break records with millions of streams, editorial playlist placements, and chart appearances but also create a presence for them to continue marketing their music, merchandise, and shows while connecting with and creating fans at the same time. 

At ContraBrand Agency understanding content and culture is paramount. We help individual artists and our label partners' rosters create viral moments using our system of content creation, advertising, and marketing to build omnipresence within digital communities. Whether you have 1 or 20 artists, we have an infrastructure of accomplished music marketers to assist with your promotional workload and treat all your artists like a priority.

We train marketing organizations on new and established marketing practices that are specific to the ever-changing music industry. With a strong emphasis on data analysis, project management, and critical thinking we will help your team consistently create success for not one artist, but a full roster — enabling you to keep your resources focused on your areas of expertise.

Ready to Get Started?

Artists

Discover the talented and diverse roster of artists and labels including Universal Records, Interscope, Warner Music Group, Empire, and Don’t Be Greedy that call ContraBrand home.

Macy Gray

MannyWellz

24kGoldn

TyFontaine

Nic D

Brevin Kim

Jay Pharoah

Fash

Justin Vibes

Apollo Fresh

Able Heart

Trap Beckham

Kelechi

T-Rell

Asi Kemera

Kwesi Arthur

Johan Lenox

Starringo

Jawny

Iggy Azalea

Santino Le Saint

Khary

Quail P

Darci

Rock Mafia

Ella Isaacson

Teddy Swims

Dee-1

Blackbear

Rahul

Artists

Discover the talented and diverse roster of artists and labels including Universal Records, Interscope, Warner Music Group, Empire, and Don’t Be Greedy that call ContraBrand home.

Macy Gray

MannyWellz

24kGoldn

TyFontaine

Nic D

Brevin Kim

Jay Pharoah

Fash

Justin Vibes

Apollo Fresh

Able Heart

Trap Beckham

Kelechi

T-Rell

Asi Kemera

Kwesi Arthur

Johan Lenox

Starringo

Jawny

Iggy Azalea

Santino Le Saint

Khary

Quail P

Darci

Rock Mafia

Ella Isaacson

Teddy Swims

Dee-1

Blackbear

Rahul

Let's Get Started

©2022 ContraBrand Agency

©2022 ContraBrand Agency

ADVERTISING

There's a lot of fuss about influencer marketing, but everything can't be left up to going viral. We build targeted systems that galvanize fans to perform specific actions (listen, buy, download) over and over again. 

OTHER SERVICES...

INFLUENCER MARKETING & PR

Influencer Marketing: We combine creativity and in-house technology to design and execute data-driven influencer campaigns. Influencers campaigns can be fickle and eat an entire budget with little results to show for it.  Our proven system helps save budgets from being wasted on campaigns that don't work and maximize ones with serious potential. 

Social Media PR: Getting featured on websites are great for SEO and business branding. Our unique social media PR strategy makes you the topic of conversation with the audience that matters most - CONSUMERS. 

ADDITIONAL

As an additional service, we offer Spotify playlisting and SoundCloud repost marketing.

SPOTIFY: On Spotify, we use our extensive network of independent playlist curators to help you organically develop a more robust streaming base

SoundCloud: On SoundCloud, we carefully find and target relevant pages to introduce your music to more people on the platform.

We're The Teammates You've Been Looking For...

Our goal is simple. We help artists and music labels achieve business goals through custom marketing and content strategies. Whether that means finding your first fans, going viral or getting signed - we've helped clients level up over and over again.

START YOUR CAMPAIGN NOW

Marketing Campaigns


We design creative content strategies and run targeted ad campaigns globally on the platforms where your audience spends their time.

Our data-driven system allows us to measure campaign potential early and only scale what makes an impact.

Marketing Campaigns


We design creative content strategies and run targeted ad campaigns globally on the platforms your audience spends their time.

Our data-driven system allows us to measure campaign potential early and only scale what makes an impact.