CONTRABRAND is a full-service marketing agency that specializes in music marketing.
We believe in data-driven RESULTS, not empty promises.

Our team is a combination of music entrepreneurs who specialize in building artists from the ground up and corporate assassins who have helped market some of the biggest artists in the world.  

We've merged our experiences to develop full funnel strategies and formulas to take songs to the next level. 

CONTRABRAND is a full-service marketing agency that specializes in music marketing.
We believe in data-driven RESULTS, not empty promises.

Our team is a combination of music entrepreneurs who specialize in building artists from the ground up and corporate assassins who have helped market some of the biggest artists in the world.  

We've merged our experiences to develop full funnel strategies and formulas to take songs to the next level. 

TIKTOK    |   ADS   |  PLAYLISTS

  TIKTOK              |          ADS            |           PLAYLISTS

Tom The Mailman

24kGoldn

Harry Nathan

Donae'o

6 Dogs

Asi Kemera

CASE STUDIES

Everyone wants to go viral, but few understand what it really takes to make it happen. Emotion. Emotion is the driving force for all viral content, and understanding the psychology of it all transforms the fantasy into a possibility.

  • 880k streams generated for song from viral video
  • Over 30M+ views generated across IG, FB, and YT.
  • Shared by Desus & Mero, WorldStar, Snoop Dogg, and DL Hughley

Let’s be honest, artists tend to overthink content. The word “quality” often gets confused with “expensive,” but it’s been proven that quality content can be made for relatively cheap, and even sometimes free. We’ve proven time and time again that creative content will always shine with the right targeting, no matter the production cost. 

  • Video currently sits at 114k views
  • Traffic is spilling over to her Spotify and triggering the algorithm
  • The song gained an extra 80k+ streams from the algorithm trigger
  • ​She has seen consistent growth on her IG, YT, FB, and Spotify from just YT and FB ads.

The name of the game is longevity. Whether you’ve been in the game for 2 years or 20, understanding new ways to reach potential fans, and engage the old ones is crucial to a long career.

  • 60% of views generated from retargeting existing fans
  • Song was picked up by radio stations with no plugger
  • 370k on Spotify with NO playlisting 

The world is so much bigger than just where you’re from. It’s bigger than Atlanta, New York, and LA. Now more than ever, artists are able to go global from the start of their career and with relative ease.

  • Picked up by New Music Friday playlists for the Philippines, Indonesia, Thailand, Malaysia, Singapore, and Vietnam
  • Currently doing 6k streams a day
  • Signed a major single's deal

It's hard for indies to take off from ground zero, but TikTok makes it more possible than ever.  With the right content and a deep understanding of how the platform works, a targeted TikTok campaign can change everything in 90 days.

  • 300k+ streams across Spotify and Apple, plus 85k Soundcloud plays
  • 12.k+ TikTok videos made to No Pressure
  • Over 25M+ reach on TikTok
  • ​Over 2 Million views on YouTube
  • ​18k New Instagram followers

In this industry, one hit is nice but can you do it again? Knowing how to maintain momentum and continue to grow is important to get to the next level. In these moments, a strategic TikTok influencer campaign and a little culture culture hacking can go a long way. 

  • Currently over 100K videos made to COA and 300k videos made to COA remix
  • Over 3.4M+ views on original song and remix on YouTube
  • ​10M+ streams on COA (remix not yet on DSPs)
  • Over 300k views on Instagram

Tom The Mailman

24kGoldn

Harry Nathan

Donae'o

6 Dogs

Asi Kemera

CASE STUDIES

Everyone wants to go viral, but few understand what it really takes to make it happen. Emotion. Emotion is the driving force for all viral content, and understanding the psychology of it all transforms the fantasy into a possibility.

  • 880k streams generated for song from viral video
  • Over 30M+ views generated across IG, FB, and YT.
  • Shared by Desus & Mero, WorldStar, Snoop Dogg, and DL Hughley

Let’s be honest, artists tend to overthink content. The word “quality” often gets confused with “expensive,” but it’s been proven that quality content can be made for relatively cheap, and even sometimes free. We’ve proven time and time again that creative content will always shine with the right targeting, no matter the production cost. 

  • Video currently sits at 114k views
  • Traffic is spilling over to her Spotify and triggering the algorithm
  • The song gained an extra 80k+ streams from the algorithm trigger
  • ​She has seen consistent growth on her IG, YT, FB, and Spotify from just YT and FB ads.

The name of the game is longevity. Whether you’ve been in the game for 2 years or 20, understanding new ways to reach potential fans, and engage the old ones is crucial to a long career.

  • 60% of views generated from retargeting existing fans
  • Song was picked up by radio stations with no plugger
  • 370k on Spotify with NO playlisting 

The world is so much bigger than just where you’re from. It’s bigger than Atlanta, New York, and LA. Now more than ever, artists are able to go global from the start of their career and with relative ease.

  • Picked up by New Music Friday playlists for the Philippines, Indonesia, Thailand, Malaysia, Singapore, and Vietnam
  • Currently doing 6k streams a day
  • Signed a major single's deal

It's hard for indies to take off from ground zero, but TikTok makes it more possible than ever.  With the right content and a deep understanding of how the platform works, a targeted TikTok campaign can change everything in 90 days.

  • 300k+ streams across Spotify and Apple, plus 85k Soundcloud plays
  • 12.k+ TikTok videos made to No Pressure
  • Over 25M+ reach on TikTok
  • ​Over 2 Million views on YouTube
  • ​18k New Instagram followers

In this industry, one hit is nice but can you do it again? Knowing how to maintain momentum and continue to grow is important to get to the next level. In these moments, a strategic TikTok influencer campaign and a little culture culture hacking can go a long way. 

  • Currently over 300K+ videos made to COA and 1M+ videos made to COA remix on TikTok (view remix here)
  • Over 3.4M+ views on original song and remix on YouTube
  • ​40M+ streams on Spotify
  • Over 300k views on Instagram

CONTRABRAND AGENCY