We Do One Thing Incredibly Well.
Help Artists and Brands Win The Hearts of Fans.

We Do One Thing Incredibly Well.
Help Artists Win The Hearts of Fans.

Helping brands like these win the hearts of fans on social

6 Dogs

Hadassah

24kGoldn

Seiji Oda

Trap Beckham

Tom The Mailman

Asi Kemera

JAWNY

Dash Gwoppo

Khary

Tom The Mailman

99Neighbors

Twitch 4eva

#GrowthYouCanTrust

We believe in data-driven RESULTS, not empty promises. We only work to generate high-quality activity. 

No bots, no promo tricks.

We strive to connect artists with real people who will consume their brand long after the first encounter. Bots look good, but don't buy anything. We help artists build organic awareness, generate fans, nurture and then monetize their audience. 




ContraBrand is a music-first marketing agency that connects brands to culture through social media.

Our goal is simple. We help artists, labels and brands achieve business goals through custom marketing and branding strategies. Promotion and creative direction is simply a part of how we get that done.  

Services


Consultation Calls


Need to talk? Speak with our team of marketing and branding experts to get custom guidance on your next best move.

Schedule a 1 hour call with us at the link below to get solutions and insight from experienced growth experts.



Custom Brand Strategy


It's natural to have blindspots and we can help. Let our expert team do a deep analysis of your digital presence to find what's holding you back.

Then we will develop a custom comprehensive platform brand strategy to unlock your next phase of growth and achieve business goals.  



Marketing Campaigns


We design creative concepts, targeted ad campaigns and activate influencers globally on the platforms your audience spends their time.

Our data-driven system allows us to measure campaign potential early and only scale ideas that make an impact.


ADVERTISING

There's a lot of fuss about influencer marketing, but everything can't be left up to going viral. We build targeted systems that galvanize fans to perform specific actions (listen, buy, download) over and over again. 

OTHER SERVICES...

INFLUENCER MARKETING & PR

Influencer Marketing: We combine creativity and in-house technology to design and execute data-driven influencer campaigns. Influencers campaigns can be fickle and eat an entire budget with little results to show for it.  Our proven system helps save budgets from being wasted on campaigns that don't work and maximize ones with serious potential. 

Social Media PR: Getting featured on websites are great for SEO and business branding. Our unique social media PR strategy makes you the topic of conversation with the audience that matters most - CONSUMERS. 

ADDITIONAL

As an additional service, we offer Spotify playlisting and SoundCloud repost marketing.

SPOTIFY: On Spotify, we use our extensive network of independent playlist curators to help you organically develop a more robust streaming base

SoundCloud: On SoundCloud, we carefully find and target relevant pages to introduce your music to more people on the platform.

Helping brands like these win the hearts of fans online

6 Dogs

Hadassah

24kGoldn

Santino Le Saint

Trap Beckham

Khary

Tom The Mailman

99Neighbors

Asi Kemera

JAWNY

Dash Gwoppo

Twitch 4eva

6 Dogs

Hadassah

24kGoldn

Seiji Oda

Trap Beckham

Tom The Mailman

Asi Kemera

Dash Gwoppo

#GrowthYouCanTrust

We believe in data-driven RESULTS, not empty promises. We only work to generate high-quality activity. 

No bots, no promo tricks.

We strive to connect artists with real people who will consume their brand long after the first encounter. Bots look good, but don't buy anything. We help artists build organic awareness, generate fans, nurture and then monetize their audience. 

ContraBrand is a music-first marketing agency that connects brands to culture through social media.

Our goal is simple. We help artists, labels and brands achieve business goals through custom marketing and branding strategies. Promotion and creative direction is simply a part of how we get that done.  

Services


Consultation Calls


Need to talk? Speak with our team of marketing and branding experts to get custom guidance on your next best move.

Schedule a 1 hour call with us at the link below to get solutions and insight from experienced growth experts.



Custom Brand Strategy


It's natural to have blindspots and we can help. Let our expert team do a deep analysis of your digital presence to find what's holding you back.

Then we will develop a custom comprehensive platform brand strategy to unlock your next phase of growth and achieve business goals.  



Marketing Campaigns


We design creative concepts, run targeted ad campaigns and activate influencers globally on the platforms your audience spends their time.

Our data-driven system allows us to measure campaign potential early and only scale what makes an impact.

A Few Case Studies...

We don't just run campaigns. We solve problems.

Nic D felt like "Fine Apple" could be a hit when it dropped if it had the right marketing. We agreed and after a multi-channel TikTok-focused campaign it was clear.  

The song peaked at #4 on Spotify's Viral Music chart as it hit 7 Million streams and labels started a bidding war. 

Seiji Oda has great music but his diversity made it difficult to to establish a consistent base. 

We helped him connect the dots and a year later, his monthly Spotify streams have grown 300% .

24kGoldn needed to bring more attention to City of Angels in order to encourage label support. We leveraged TikTok to accelerate trends that helped the song eventually get to 200+ million streams. 

That success led to several future TikTok campaigns, including helping build a groundswell his first Billboard #1, Mood

Asi Kemera came to us a college student releasing her first song in the middle of a rebrand. We few resources and a music she shot on a web cam, we grew her a legitimate fanbase in a month. 

Within a year she’s gotten over 1M streams on Spotify alone and connected with serious management.

Nathan Fouts wanted to mastermind a viral campaign and came to us for help. First he shot a video from his bedroom in Tennessee. 

Next, we activated a polarizing social media PR campaign that got his video covered on the Desus & Mero TV show and shared on Instagram by Snoop Dogg, Drake and DL Hughley. Even greater, Educated did over 1 million streams.

Manny Wellz wanted to create a buzz in the United States and Africa. We built out multi-platform campaigns that organically got his music played by Joe Budden on his podcast in addition to being shared on SZA's IG Story. 

We followed that with a campaign that made him a topic of conversation in South Africa and Nigeria, being mentioned by influencers such as Sophie Alakija. 

Starringo had been pigeon-holed as a "Christian rapper" and wanted to cross over into more mainstream rap audience. 

We used ads and targeted narratives to break him into a new audience. His campaign achieved a 96% fan conversion rate and a shoutout from Dreka Gates (Kevin Gates' wife)

Nic D felt like "Fine Apple" could be a hit when it dropped if it had the right marketing. We agreed and after a multi-channel TikTok-focused campaign it was clear.  

The song peaked at #4 on Spotify's Viral Music chart as it hit 7 Million streams and labels started a bidding war. 

Seiji Oda has great music but his diversity made it difficult to to establish a consistent base. 

We helped him connect the dots and a year later, his monthly Spotify streams have grown 300% .

24kGoldn needed to bring more attention to City of Angels in order to encourage label support. We leveraged TikTok to accelerate trends that helped the song eventually get to 200+ million streams. 

That success led to several future TikTok campaigns, including helping build a groundswell his first Billboard #1, Mood

Asi Kemera came to us a college student releasing her first song in the middle of a rebrand. We few resources and a music she shot on a web cam, we grew her a legitimate fanbase in a month. 

Within a year she’s gotten over 1M streams on Spotify alone and connected with serious management.

Nathan Fouts wanted to mastermind a viral campaign and came to us for help. First he shot a video from his bedroom in Tennessee. 

Next, we activated a polarizing social media PR campaign that got his video covered on the Desus & Mero TV show and shared on Instagram by Snoop Dogg, Drake and DL Hughley. Even greater, Educated did over 1 million streams.

Manny Wellz wanted to create a buzz in the United States and Africa. We built out multi-platform campaigns that organically got his music played by Joe Budden on his podcast in addition to being shared on SZA's IG Story. 

We followed that with a campaign that made him a topic of conversation in South Africa and Nigeria, being mentioned by influencers such as Sophie Alakija. 

Starringo had been pigeon-holed as a "Christian rapper" and he wanted to cross over into more mainstream rap audience. 

We used ads and targeted narratives to break him into a new audience. His campaign achieved a 96% fan conversion rate and a shoutout from Dreka Gates' (Kevin Gates wife)

Here Are A Few FAQs :
 What services do you offer?
We offer both targeted ad and influencer campaigns on all platforms. We also offer strategic marketing and branding consulting through our Digital Music Brand Audit service, as well consultation calls. 
 How much do your services cost?
We have multiple services ranging for a variety of budgets, so it depends on what you are looking for.  For example, consultation calls are only $200, while the campaign services lowest tier requires a budget minimum of $1,000.
 Can I Do A 1:1 Consultation??
Yes! If you would like us to speak with you and your team to discuss problems you are facing and find solutions to achieve your goal, you can schedule a 1 hour call HERE. 
 How do I know if I'm accepted for a campaign?
If you are accepted, you will receive an email from one our team members within 10 business days. 
 What criteria do you use to accept campaigns?
We only run a limited amount of campaigns per month so that is the most common reason campaigns are denied. We also consider music quality and if an artists brand, web presence and resources are feasible for their goals and budget. 
 Who have you worked with? 
We work with large artists, small artists that just go started and major labels. Some of the artists that we have worked with can be found in our case studies and other lists on this site. However, we would like to stress that every campaign is custom to the artists and the market opportunities that best align with their goals.