Last Modified: June 28, 2021

Welcome to ContraBrand Agency! Our privacy notice explains what info ContraBrand Agency collects when you visit or use the ContraBrand Services, as well as ways we might use or share it. We’re only describing our own practices—this notice doesn’t apply to third parties we don’t own or control, including other companies you might interact with on or through the ContraBrand Services (see Third-Party Websites and Services).

ContraBrand Agency, Inc. is headquartered in Atlanta. ContraBrand Agency, Inc. When we say “ContraBrand Agency” (or similar things like “we” or “us”), we’re referring to the ContraBrand Agency entity or, where applicable, entities that control and are responsible for your info (see Contact Us to see who that is).

When we say “ContraBrand Services,” we mean any websites, applications, and services that link to this notice, regardless of how you access or use them or engage with us, including through mobile devices or offline such as by phone. Your use of the ContraBrand Services is also subject to the Terms of Service in your region (including its provisions regarding limitations on damages, resolution of disputes, and application of governing law). Please read this entire notice to make sure you understand it. You should also read the Terms of Service carefully, and make sure you understand and agree to them before using the ContraBrand Services.

We encourage you to use the notice’s interactive features to guide you. We’ve written summaries to identify the key issues discussed in many sections at a glance. However, these summaries are intended solely to simplify things and the full notice should be read as it takes priority in the event of any ambiguity or conflicts (so be sure to read the whole thing carefully!). Click on the “Expand” links for further details about particular topics that interest you. To zip between sections, use the “Back To Top” links and the Table of Contents below.

If you don’t understand any parts of the notice, Contact Us with questions.

Table of Contents

I. Info We Collect

Info You Provide

Info We Collect Automatically

Info We Collect From Third Parties

II. How We Collect Info

Service Applications

III. How We Use And Share Info

Legal Bases

Using Info

Sharing Info

Communication & Player Behavior

Anti-Cheat & Fraud Prevention

IV. Third-Party Websites And Services

V. International Data Processing

VI. Your Rights, Choices And Controls

VII. Security

VIII. Updates And Revisions

IX. Contact Us

I. INFO WE COLLECT

Summary: We collect info in three main ways:

You provide some of it directly (such as by registering for an account).

We record some of it automatically (including with technologies like cookies).

We receive some of it from third parties (like social media companies).

The particular kinds of info we gather usually depend on how you interact with us, like which ContraBrand Services you use and how you do so.

A. Info You Provide

Summary: We collect info you choose to provide or give to us in any manner. You don’t have to share info when we ask you for it, but if you decline, you might not be able to access certain ContraBrand Services or take advantage of their full functionality.

B. Info We Collect Automatically

Summary: We automatically collect some info about how you interact with and navigate the ContraBrand Services, as well as the device and software you use to do so.

C. Info We Collect From Third Parties

Summary: Sometimes we obtain info from third parties to use along with the info we collect. For example, if you link your Facebook account with your ContraBrand Agency account, Facebook may share info with us in accordance with Facebook’s privacy notice and your privacy settings on it. Facebook also shares info with us about your use of our official ContraBrand Agency and game-specific fan pages on Facebook. We also, for example, gather advertising and analytics info from third parties to help support our marketing initiatives, improve the ContraBrand Services, and better manage our ad campaigns.

II. HOW WE COLLECT INFO

Summary: In addition to info you provide, we and our partners automatically record some info about how you use and navigate the ContraBrand Services. We may combine this info with other info we gather from or about you as described in this notice, including to enforce our Terms of Service and for analytics and advertising purposes.

A. Cookies & Related Technologies

Summary: We use our own servers and technologies like cookies to automatically collect and store info about how you interact with the ContraBrand Services, as well as the device you use to do so.

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B. Analytics & Interest-Based Ads

Summary: We partner with third parties (like content providers, analytics companies, and advertising networks) to help us improve the ContraBrand Services and better understand how you interact with them, as well as support our marketing initiatives. These companies may collect info from you automatically in connection with your visit.

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III. HOW WE USE AND SHARE INFO

Summary: We use and share your info in accordance with the legal bases set out below to help us provide, operate, improve, understand, customize, support and market the ContraBrand Services.

A. Legal Basis

Summary: We use and share your info (i) to provide the services under the Terms of Service, (ii) with your consent, (iii) in our or others’ legitimate interests (such as safety, security, and providing a tailored service), and (iv) for other legal reasons.

B. Using Info

Summary: We use the info we collect (both individually and in combination with other info collected under this notice) to help us operate our business, provide and improve our products and services, communicate with you, and advertise effectively. The particular ways we use your info often depend on how you choose to use the ContraBrand Services.

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C. Sharing Info

Summary: We don’t share your contact info (such as your email or home address) with independent third parties without your knowledge except as described in this notice (like to enforce the Terms of Service, secure the ContraBrand Services, or if we’re required to do so by law or respond to legal process). We don’t sell your information to independent third parties. We do share non-contact info (like your Summoner Name, match history, game stats, and other aggregate or anonymous info).

If we ever stop providing ContraBrand Services or certain parts of them (like if we’re bought out), we may share your info with the buyer. Lastly, remember the stuff you share in social features (like voice and text chat) is public—please be careful about how you use them and if you’re sensitive about any info, don’t share it on voice or text chat!

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D. Communication & Player Behavior

We’ve empowered our client to help enforce our policies (e.g.the acceptable use and behavioral policies that we publish from time to time on our websites, apps and games) related to certain campaign behavior. For example, players may report the agency’s actions and submit information about their campaign and actions to help us determine if the reported behavior constituted a violation of rules and procedures that apply to player conduct, as well as any potential repercussions (such as temporary or permanent account suspensions or chat restrictions).

We also record and store, and reserve the right (but have no obligation) to monitor voice and text chat and similar details about optional interactions for a period we determine is appropriate to help us, among other things, address disruptive behavior, improve our services, enforce our rules and policies and Terms of Service, and foster a more positive gaming community for our players. We engage in these activities to manage our contractual relationship with you, comply with a legal obligation (e.g. to keep the ContraBrand Services safe and secure), and/or because we have a legitimate interest (e.g. understanding how the ContraBrand Services are used, keeping them secure, and improving them).

To enable us to monitor compliance with our policies, we develop template patterns of inappropriate behavior (e.g. abuse, hate speech, cheating, threats, offensive or inappropriate names), which we consider indicative of prohibited behaviors. We do this based upon an analysis of actual behaviors on the ContraBrand Services. We grade these patterns of inappropriate behavior based upon their severity with different consequences (e.g. temporary or permanent account restrictions or communications restrictions) for players based upon how serious their conduct is. If another player makes a complaint about your behavior, our automated tools use these patterns of inappropriate behavior and grading system to compare your behavior over time with these patterns of inappropriate behavior and, if you have engaged in inappropriate behavior, make a decision as to the consequences for you of your behavior. This primarily helps us enforce our rules and policies, secure the ContraBrand Services, detect and prevent unauthorized activity, and maintain the competitive integrity of our games.

Our complaints procedure may allow you to appeal a decision. In this case, we may provide you with information that illustrates our rationale and factors that contributed to our decision, along with some tips on how to avoid repeating such behavior in the future. If you still wish to appeal, you may request one of our agents to review your case who will make a final manual determination as to the correct outcome based on the available evidence.

Please be kind to other players, observe our policies related to player behavior (including our Terms of Service), and always be thoughtful about how you communicate with others!

E. Anti-Cheat & Fraud Prevention

We always seek to offer players a fair, fun, and competitive gaming experience on the ContraBrand Services. Our Terms of Service strictly prohibit use of unauthorized third-party programs that interact with the ContraBrand Services, including mods, hacks, cheats, scripts, bots, trainers, and automation programs. When you create or use a ContraBrand Agency account, purchase things from us, play our games, or otherwise interact with the ContraBrand Services, we may use anti-cheat and fraud prevention technologies (such as anti-cheat software that may run in the background of your device), that may make automated decisions (such as temporary or permanent account suspensions, communications restrictions, removal of content, or limited access to game content) based on the info we collect from or about you. We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation (e.g. to keep the ContraBrand Services secure), and/or because we have a legitimate interest (e.g. understanding how the ContraBrand Services are used, keeping them secure, and improving them).

To enable us to monitor compliance with our anti-cheat and fraud prevention policies, we develop template patterns of inappropriate behavior (e.g. cheating, fraud), which we consider indicative of prohibited behaviors. We do this based upon an analysis of actual behaviors on the ContraBrand Services. We grade these patterns of inappropriate behavior based upon their severity with different consequences (e.g. temporary or permanent account restrictions, communications restrictions, removal of content, or limited access to game content) for players based upon how serious their conduct is. Our automated tools use these patterns of inappropriate behavior and grading system to compare your behavior over time with these patterns of inappropriate behavior and, if you have engaged in inappropriate behavior, make a decision as to the consequences for you of your behavior. This primarily helps us enforce our rules and policies, secure the ContraBrand Services, detect and prevent unauthorized activity, and maintain the competitive integrity of our games.

Our complaints procedure may allow you to appeal a decision. In this case, you may request one of our agents to review your case who will make a final manual determination as to the correct outcome based on the available evidence.

IV. THIRD-PARTY WEBSITES AND SERVICES

Summary: We allow interactions with third parties to make your experience better, but our notice doesn’t and can’t apply to entities we don’t own, control, or instruct. We’re unable to guarantee that independent third parties adhere to the same practices as us, so please be sure to read their policies and terms before sharing info with them.

V. INTERNATIONAL DATA PROCESSING

Summary: We’re a global gaming company with operations around the world. When you use the ContraBrand Services, your info may be processed anywhere we or our partners do business, including the United States, providing that adequate technical and organizational measures are in place to ensure the security of your personal information.

VI. YOUR RIGHTS, CHOICES AND CONTROLS

Summary: You have rights and choices regarding your use of the ContraBrand Services and the ways we process info. Since you can interact with us in many different ways, the particular controls available to you often depend on the nature of our relationship.

VII. SECURITY

Summary: We’re committed to securing player info and complying with our obligations towards applicable data protection laws, but can’t absolutely guarantee the security of any data we collect from you. By choosing to share info with us (or anybody else online these days), you’re acknowledging this risk.

VIII. UPDATES AND REVISIONS

Summary: We’ll make changes to this policy over time to keep you better informed about how we handle player info.

IX. CONTACT US

For game-related requests or concerns (e.g., trouble accessing your account, billing matters, skins or content availability, reporting bugs or similar technical issues, discussing a ban, deleting an account, reporting a player, etc.), please contact info@contrabrand.agency.

If you have any questions or concerns about this notice or our privacy practices, please send them to our Data Protection Officer via email at info@ContraBrand.agency or via postal mail at the appropriate address listed below.

FOR OUR PUBLISHING OPERATIONS:

If you live anywhere in North, Central or South America (except Brazil):

ContraBrand Agency, Inc.

Attn: Legal Department

885 Briarcliff Rd.

Atlanta, GA 30306

United States

If you live in Japan:

ContraBrand Agency, LLC